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From Debt to Mission: Lessons from Parkville Community Church

From Debt to Mission

How Strategic Fundraising Transformed Parkville Community Church’s Financial Health and Mission Impact


This month, we delve into the journey of Parkville Community Church, a beacon of hope in its bustling suburban community near Kansas City. PCC’s leaders approached us with a remarkable opportunity to alleviate the financial strain of paying a cumbersome loan. They sought to redirect the funds tied up in debt service towards their mission, a vision that resonates with many churches facing similar challenges.

The key to achieving this was a dual campaign: running an annual pledge effort alongside a capital campaign. While we are all familiar with the annual pledge campaign in the church during stewardship season. In Parkville’s case, they needed to run a capital campaign alongside the annual pledge campaign. It was crucial for everyone to understand the differences between the two, fostering a sense of shared responsibility and unity.

 

Parkville’s Financial Strain was Palpable


Nestled in a charming suburban area near Kansas City, Parkville Presbyterian Church had long been a pillar of the community. Beloved for its programs and outstanding mission work, the church faced a financial crisis that jeopardized its operations and community outreach. The burden of a daunting loan had landed the church in an extremely tough spot, with debt repayment eating up over half of its yearly budget. 

The loan, originally taken with the Church Development Corporation, became a significant obstacle for Parkville Community Church. As the financial pressure increased, the church had to make sacrifices. Staff, programs, and mission outreach were all trimmed back. These cuts profoundly impacted the church’s ability to serve its community, leaving the congregation feeling the urgency of the situation.

 

A Turning Point and New Hope


When the Presbyterian Investment & Loan Program (PILP) took over CDC, they initially would not assume Parkville’s loan due to its risky status. However, as PILP aimed to settle CDC’s outstanding loans, it offered Parkville a lifeline. PILP proposed a partial matching funds campaign: if Parkville could significantly reduce the loan’s principal through a capital campaign, PILP could bring the loan into their portfolio under more favorable terms, bringing a glimmer of hope to the church.
 

Parkville’s Campaign Success


Driven by the chance to lighten their financial load, Parkville Community Church launched a robust capital campaign. The objective was straightforward: decrease the outstanding balance from $2.7 million to $1.3 million by the year 2019. This would reduce debt and revive the church’s mission and community services.

The Parkville campaign was a resounding success. By 2019, PCC had not only met but exceeded its fundraising target, allowing it to halve the principal balance as planned. PILP refinanced the remaining loan amount, significantly reducing the annual debt service payments.

 
A chart used at Parkville to demonstrate the impact of a debt reduction capital campaign. 
Debt Reduction Campaign Chart


Renewal and Lasting Impact: PCC’s Next Chapter


With the reduced financial burden, Parkville could restore some of the critical staff positions and mission initiatives that had been cut. The church resumed many of its community programs, including outreach services that provided essential support to local families, educational initiatives, and international mission projects.

Today, Parkville Community Church stands rejuvenated, its financial health restored, and its mission reinvigorated. The successful debt reduction campaign secured the church’s financial future and deepened the congregation’s sense of ownership and commitment to their church. By strategically addressing its debt, PCC safeguarded its future and expanded its capacity to serve, proving the profound impact of financial health on a church’s mission and outreach. Parkville continues to thrive as a beacon of hope and service, a testament to what a community can achieve when it comes together for a common cause.

 

Using Dual Campaigns for Greater Impact


Church Campaign Services often assists churches with capital campaigns that coincide with the annual pledge campaign. Over the past seventy years, we have conducted hundreds of annual operating and capital campaigns simultaneously and have repeatedly witnessed God’s never-ending abundance. When approached thoughtfully and intentionally, annual giving can increase to meet larger operating budgets while people also commit additional resources toward capital improvements.
 

Key Differences: Annual Pledge Campaigns vs. Capital Campaigns

Annual Pledge Campaign Capital Campaign
Purpose and Scope Cover operational expenses Raise funds for long-term needs
Duration Recur annually Run over a set period, often three years
Fundraising Goals Based on operational needs, may adjust yearly Have clearly defined financial targets based on project costs
Donor Engagement Secure ongoing support through regular giving Seek more significant, one-time donations or multi-year commitments
Strategic Importance Crucial for day-to-day operations and short-term health Aimed at long-term growth and sustainability
Communication Strategy Routine and integrated into regular church communications Require intensive communication efforts, special events, and presentations
Financial Management Contributions directed into a general fund Funds kept separate and earmarked for designated projects
Visibility and Excitement Maintain a lower profile, part of regular church life Generate significant visibility and excitement, sparking community interest
Capital campaigns and annual pledge campaigns serve different purposes within a church’s financial and strategic planning. Understanding these differences can assist church leaders in effectively organizing both annual and capital campaigns, recognizing their unique roles in the church’s financial and spiritual life.
 

Building a Sustainable Future: Lessons Learned from Parkville


The transformative story of Parkville Community Church highlights how capital campaigns can reshape a church’s financial landscape, allowing it to thrive and expand its mission. By understanding the distinct roles and benefits of different fundraising efforts, church leaders can more effectively plan and execute strategies that ensure immediate impact and future stability.

Capital campaigns do more than address immediate financial burdens; they enable churches to set a foundation for sustained growth and increased community impact. Parkville’s successful debt reduction not only revitalized its financial health but also allowed it to enhance and broaden its ministries, touching more lives and making a deeper impact in the community.

Moreover, their experience underscores the importance of strategic communication and community engagement in fundraising efforts. By clearly articulating the goals and benefits of its capital campaign, Parkville galvanized its congregation and local community to support a shared vision, fostering a deeper connection between the church’s mission and those it serves.

As churches consider their own paths forward, the lessons from Parkville serve as an instructive blueprint. Strategic financial management through tailored fundraising campaigns can transform potential into progress, turning challenges into opportunities for service and growth. This approach ensures financial stability for churches and strengthens their role as beacons of hope and unity in a changing world.

Church leaders planning for a capital campaign are encouraged to consider their long-term mission goals alongside immediate financial needs, ensuring that every effort contributes holistically to the church’s mission and its role within the community. The story of Parkville demonstrates that when churches align their financial strategies with their spiritual and community goals, the result is more than just financial stability; it inspires communities and opens doors to new possibilities filled with hope.

Ready to transform your church’s financial future? Contact us today to learn how we can help you design and implement a successful capital campaign. Together, we can unlock the full potential of your church’s mission and impact. Let’s build a better future, starting now.
 

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