What is your church’s Purple Cow?

What is it that can make your church a Purple Cow and stand out from all the other churches that are on every other block?
The title of Seth Godin’s book, Purple Cow: Transform Your Business by Being Remarkable, tells the book’s premise. Godin’s inspiration came from going to France and being “enchanted by the hundreds of storybook cows grazing on picturesque pastures…” But after awhile, everyone stopped noticing the black and white cows because, “what was amazing was now common.” Then he thought, what if his family spotted a Purple Cow? A Purple Cow would stand out. A Purple Cow would be, well, remarkable.
So, what is your church’s purple cow?
Source: Inspiring Generosity