Fundraising guru Jerold Panas believes (based on solid evidence) that “a mission that changes lives” is the number one reason people give generously to their beloved causes.
While this article is geared toward electronic giving, the central section, Making Communications Personal, provides a fantastic primer on church communications. Read the bullet points, feel the impact of those numbers, and translate the insights there into your own setting.
So, what is the 80/20 Rule? I’ll get to that in just a moment. But first a question: Are you growing the giving to your church or is it stalled? If it’s