Why people donate – a story about community

Tom Ahern and Seth Godin – not names used in churches very often, but numerous are the things we can learn from them about generosity and financial stewardship!
“Every time someone donates to a good cause,” Godin points out, “they’re buying a story, a story that’s worth more than the amount they donated.” There is more treasure hidden in that observation than in King Solomon’s lost mines. Godin goes on: “It might be the story of doing the right thing, or fitting in, or pleasing a friend or honoring a memory, but the story has value. For many, it’s the story of what it means to be part of a community.”
Source: How far behind IS the nonprofit industry? Latest Ahern e-news.